Y SIN EMBARGO magazine #28, me/END/you (new!, free, independent)
Concerned with being constantly updated, with obtaining the latest model of who knows what, with wearing the badge of the modern, informed, up-to-date consumer.
Undermined by ubiquitous messages that insist in reminding us that there’s always something better, that what we have is nor will never be enough, is bound to be old, of the last season or, which is the same but not, of centuries ago, which in consumption is equal to an era.
What if we decide not to be?
What if we decide not to run in pursuit of a future made into a gadget, a SUV or a trendy shirt?
It’s then that we realise we’re forced. That was seemed an option is nothing but a way to mask the fact that the objects themselves force us to discard them.
-They have a voice of their own and take command.
The operating system is no longer compatible with the software we need to install, the laptop does not have the required input for the new peripheral, the Ikea table didn’t resist the move, the soles of the shoes we bought last spring have come apart.
All of this thoroughly programmed to support a system that in turn supports us. To keep a job, to support the job of those who support ours, to not break a cycle of purchase-disposal-purchase beyond which we panic just to look.
And while we once again prepare to update, we fill up the trash bin with wasted resources. We dispose of the work of others: work designed to be thrown away. Objects with a programmed expiration date, which serve their only function without errors or delays: to make sure we remember to make our next purchase.
Is this the only way to keep the cycle?
How long will resources be able to support a race without (a) finishing line(s)?
Will we wait until then to imagine alternatives?
edit, direc & comple by fernandoprats
art direc & desig by Estudi Prats
virtual soport by Rivera Valdez
biotrans by Alicia Pallas
video by Raquel Barrera Sutorra
almostopen (now also on the ipad) by dou_ble_you
tapcover & back: ‘Recycled memories’ & ‘Keep in touch’ images by Brancolina
with…Roman Aixendri, Vivi Cecilia Atencio Arrojas, Brancolina, Hernán Dardes, Wilma Eras, Oriol Espinal, Rosa Delia Guerrero, Thomas Hagström, H.O., Kozology, Françoise Lucas, Graciela Oses, Paula Palombo,
Alicia Pallas, Leonie Polah, fernandoprats, Miguel Ruibal, Jef Safi, Susan Wolff and dou_ble_you
from… a coruña amsterdam antwerp barcelona buenos aires campredó grenoble
hispalis irapuato london mar del plata nijmegen struer tarragona terrassa toronto