Posts Tagged ‘fascia signs

17
Mar
11

Aleksi Hautamäki : Recycling Typography (Character)

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“We choose the letters that have character, take them, replace the old neon tubes with LED’s, check that they are ok and put them on our website. These pieces of typography are all unique design objects, why should they be demolished?” Aleksi Hautamäki

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“Recycled Typography”
Photo: Johan Warden
Company: Character

“Recycled Typography”
Photo: Johan Warden
Company: Character

“Recycled Typography”
Photo: Johan Warden
Company: Character

“Recycled Typography”
Photo: Johan Warden
Company: Character

“Recycled Typography”
Photo: Johan Warden
Company: Character

“Recycled Typography”
Photo: Johan Warden
Company: Character

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Aleksi Hautamäki is one of the founders of the Finnish company called Character, which recycles the signs to be used as individual letters. Companies move, update their logos and cease to exist, their fascia signs are taken down and demolished. Character takes the dismantled signs, which have been part of the cityscape for years, even decades, and gives them a new life. [Aleksi Hautamäki : Behance]

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Aleksi Hautamäki : Character

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